Client: Askona

A project for Askona featuring Sati Kazanova is a subtle visual work about peace, simplicity and inner harmony. The team created an atmosphere in which the interior becomes an extension of the personality, and each frame is a reflection of the brand’s philosophy.

The shooting is based on minimalism and natural light, which emphasizes the softness, purity and sincerity of Sati’s presence. Through a smooth camera, pauses and tactile details, the director conveys a sense of silence – the very one in which a person is alone with himself.