Клиент: Arifmetika dobra

Агентство: M.A.F.I.A

A social video clip for the Arithmetic of Kindness Foundation.

Video art is an audiovisual craft, and like any other kind of art, there is the artist’s tool, a way of speaking and dialog with society.

The idea was to communicate to people that orphaned children need knowledge and skills above all else, rather than toys.
Our task was to inspire those with a desire to help children to start doing so in a new ways that are more important to those in need.