The opening of the hotel resembled opening boxes with gifts inside, each floor of the hotel was transformed into a separate film plot from the classics of cinema, allowing guests to immerse themselves in the aesthetics of world bestsellers, get to know the characters from their favorite films and become participants in a world full of passions and luxury unfolding before their eyes. The spectacular daytime show moved to the roof of the hotel at night, where the main party of the year in Yerevan awaited guests, blowing up the dance floor with the energy of the actors who came together in a dance competition based on Pulp Fiction until the morning.