This second, shorter and more graphic version of the video fo Aigel’s “Snow,” which went on to become the concert version of the song.

This variation was the embodiment of the unbroken circle of the girl in the lyrics—a circle in which she tries and fails to run away from herself!

This endless loop seems to open up the mystery of what is hidden “under the snow.”

Alongside Viewga Design Studio, we chose a specific visual shape that would draw the pattern of this mystery on the screen.

An enormous generative snowstorm envelops the heroine, as a premonition of the karmic purgatory that she must go on to face.

For several days, members of our team lived near the frozen river in the Kama Estuary, gathering the materials needed for the shoot.

It was there, amid the endless ice and cold, grey sky that the first opportunity to realize their idea came to them: by combining the two seemingly incompatible worlds of generative graphics and live nature.

This was how they gave rise to a new genre, TAPE, which went on to serve as the foundation for our continued experiments in the format!