Miele: Стирио Records “A.Trofim”
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Client: MIELE | Агентство: Serviceplan Group

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Stirio Records, a project for MIELE washing machines, was created alongside the Serviceplan Russia advertising agency and the Fancy State music agency.

The idea was to create a studio inside a laundromat, invite musicians and preserve the natural magic when music gets made.

Can you imagine recording a song surrounded by washing machines at work?

For each musician and musical group that we invited, we filmed a live music video in the laundry. In this video, we captured pianist Arseny Trofim at work.