Client : Lexus

Agency: Jami

4 well-known bloggers were invited to participate in the project.

Each featured blogger was given a Lexus to drive for three weeks in exchange for picking up a new hobby, begin to study it and, in typical blogger fashion, share their impressions of the experiment with audiences.

Our team’s challenge was to showcase the cars natively and in real-time, naturally and without forcing the message. This was an excellent advertising video format that let us show the cars as integrated into real-life situations as possible.

In this video, blogger Kristina Krayt set a goal for herself: master the art of sewing in three weeks.