Client: Deposit Insurance Agency (DIA)

Agency: Rambler

Finoteka is an educational campaign created together with Rambler for Finoteka.ru . This is a major project by the Central Bank, developed to increase financial literacy among Russians and promote the Investment Insurance Agency. The project is designed to inform citizens of the processes behind financial insurance and the dangers that can result from working with unreliable banks.

This campaign lasted for a year and a half and featured 40 videos, including 10 documentary-narrative short films. We found leading characters for this format with professions well-known to all audiences, such as chefs, sailors and engineers. They talked about financial literacy through the lens of their specializations.