When making OLV and TikToks, we preserve our execution while adding stylistic notes that are essential to these trendy formats, all while sticking to a minimal budget.

The key criteria are rapid iteration and the truth of our concept, “for everyone online”: adults, children, at home, at work, strangers, loved ones, moms, dads and so on.

The entire advertising campaign for Utkonos includes OLV, TikToks, photos for outdoor advertising and videos for store pickup locations.
Our work is often mentioned by the client at major conferences and was featured in their internal journal.

TikTok: https://vimeo.com/manage/videos/524148053

Our primary task in creating this TikTok campaign for Utkonos was to communicate a sense of absurdity. The TikTok video format doesn’t necessarily contain a deeper meaning, but force users to look at them over and over again and ask themselves, “What’s going on?!”—and as a result, remember the brand.