Client : Lexus

Agency: Jami

4 well-known bloggers were invited to participate in the project

Each featured blogger was given a Lexus to drive for three weeks in exchange for picking up a new hobby, begin to study it and, in typical blogger fashion, share their impressions of the experiment with audiences.

Our team’s challenge was to showcase the cars natively and in real-time, naturally and without forcing the message but preserving the laconic, glamourous and aesthetically pleasing style that an advertisement needs.

We chose animated polyscreen solutions to underscore the rhythm with which our featured bloggers moved around the city.

Audiences dove into their lives using a live, moving camera that was engaged in the action onscreen.

In this video, blogger Dmitri Shchukin tries to master the drums in 3 weeks.