Askona
Promo

Client: ASKONA

Working together with Compleader, we created a video with the goal of meeting the client’s business goals while increasing consumer knowledge of their new products using a convenient video (especially within the framework of targeted advertising).

The agency developed an omnichannel ecosystem made up of creative blocks (video, banners and a landing page), capture channels and lead generation, while our challenge was creating a video that would reflect this approach. The idea for the video came to us from an insight regarding the target audience’s desire for lightness and to feel better day-to-day. We used composite filming to make our leading lady levitate in mid-air, replacing the background with clouds filmed especially for the video.

Success begins with a dream, and they come to be all on their own: stop, understand yourself and discover your true inner feelings. Trust yourself to fly—and the sky is endless!