Spires was a collaborative project with Fancy State, a music agency. This television advert showed Muscovites a new elite residential complex on Kutuzovsky Prospekt. The stars of the video were Vladimir Presnyakov’s family: Vladimir himself, his wife Natalya Podolskaya and their two sons.

The project was a continued reflection of the Spires aesthetic and spoke to audiences on a sensory level: what a person feels like when they first open the door to the home of their dreams.The brand has a particular array of feelings associated with it, and we demonstrated them using visuals and atmosphere. We found resonant visual rhythms between details of the family’s life and the design features of the residential complex.

The CG scenes in the video, illustrated with architectural precision, perfectly communicate the feelings a person experiences upon seeing the building in-person.
Our goal was to immerse audiences in a fairy tale come true: exactly how we experience Spires.