Client: Dmitrogorsky Product and Sincerely Yours

Agency: Barkstel

The video was developed by the Barkstel advertising agency and brought to life by our team.

It stars the much-loved Marina Fedunkiv and Gogol Centre actress Olga Dobrina.

In a limited space of time, we developed the lightness and playful folk innocence inherent to Marina Fedunkiv’s persona.

Our challenge was to exquisitely package an existing scenario by finding the right color spectrum and then selecting each and every detail with the proper size, color, contrast and shape to join together and reflect the brand’s core identity on a visual and intuitive sensory level.

Here, the message of Sincerely Yours is connected to the brand’s openness with its customers.

To create that dialog, we selected a rhythmic sequence of bright tones with a slight syncopation and delayed cuts in order to accent the heart in Marina’s hands.