Client: Chernogolovka Beverages

Agency: Deasign Russia

This was the second video for Turbo Energy created by ANTIDRAMA.

If in the first version, the drink awakened an exaggerated masculinity and brutality in the form of Nikita Djigurda, this video for TURBO ENERGY discovered new aspects of a similar heightened sexuality through Serge Gorely.

Our challenge was to divide the two semantic elements of the video as clearly as possible on both emotional and stylistic levels. To do this, we leaned into a kind of glamour aesthetic in this version, visually separating the moments BEFORE and AFTER our hero’s transformation.