In addition to directing, we create high concepts, creative concepts for brands and scripts for commercials.
This is a collection of the best ideas written by Ivan Oganesov for brands in different parts of the world, which were implemented by different directors, including himself.
A distinctive feature is the integration of the laws of cinema dramaturgy and the structure of the “hero’s journey” according to Joseph Campbell of the initial concepts and advertising phenomena.
Who said that advertising cannot involve viewers as a full-fledged movie?